PR imagery for 34 Restaurant in Mayfair, celebrating the collaboration between Dom Pérignon and Kate Moss. A unique coupe was created from a mould of Kate Moss’s left breast by artist Jane McAdam Freud, inspired by Marie Antoinette. The collateral needed to be sensitive enough for the British press, but still retain the allure of the subject. Original content included a commissioned still life of the bottle and glass, whilst the lead image was created with Kate’s involvement using an archive image shot by Solve Sundsbo. A composite was created to incorporate the glass. The resulting images were published internationally.
Lead Campaign image