Creative Direction of PR imagery celebrating the collaboration between Dom Pérignon and Kate Moss. A unique coupe was created from a mould of Kate Moss’s left breast by artist Jane McAdam Freud, inspired by the Marie Antoinette fabled story.

The collateral needed to be sensitive enough for the British press, but still retain the allure of the subject. Art Direction of a commissioned still life of the bottle and glass by Matthew Shave, the lead campaign image of Kate was shot by Sølve Sundsbø, updated to incorporate the glass.