To accompany the launch of the AW18 campaign, Gieves & Hawkes commissioned a 12pp newspaper, distributed with The Sunday Times, and within their stores. The paper serves to showcase the collection, it’s rich history as a military and naval outfitters, and promote craftsmanship. Content focusses on British heritage brands they have collaborated with this season. The No.1 masthead derives from their address on Savile Row, but also serves to promote their business as being at the forefront of British men’s tailoring.