Branding and creative for the pioneering English Sparkling Wine brand Nyetimber. Responsible for leading in-house design across multiple touchpoints; brand identity, digital and social, print and packaging, through to P.O.S, and experiential brand activations, including built environment. From concept and strategy through to execution and delivery, creating multiple marketing campaigns, upholding and ensuring consistency and clarity of brand communications.
Social content for Nyetimber Classic Cuvee
1086 by Nyetimber gift card
1086 Rosé Tasting Note
A new brand identity for ‘1086 by Nyetimber’ the finest prestige cuvées produced. Aged for almost a decade, they are the pinnacle of Nyetimber’s winemaking. The number ‘1086’ references the date the Nyetimber estate was first mentioned in the Domesday Book.
1086 wines are the rarest within the collection; specified by HNW+ consumers and connoisseurs, the identity needed to reflect provenance and heritage - and remain true to the existing core range Nyetimber identity.
The nomenclature preposition ‘by’ was already implemented prior to brand identity development, to echo the ‘of’ suffix in the Product of England from the core identity.
The logo was designed mobile-first, whilst the brand roll out of 1086 by Nyetimber has a distinct identity that still feels connected to the brand but with its own visual language.
Logo Development
South Downs National Park Trust campaign:
As part of Nyetimber’s commitment to the environment, a digital campaign for one of its sustainability projects – an initiative in partnership with The South Downs National Park Trust. The campaign focused upon encouraging flower-rich habitats and wildflower corridors by encouraging consumers to scatter ‘bee bombs’ (meadow seeds) and rewild their own environment. A bespoke gift set included printed collateral to elaborate upon the project. Digital animations were employed across Paid and Organic social channels to great success.
As part of Nyetimber’s commitment to the environment, a digital campaign for one of its sustainability projects – an initiative in partnership with The South Downs National Park Trust. The campaign focused upon encouraging flower-rich habitats and wildflower corridors by encouraging consumers to scatter ‘bee bombs’ (meadow seeds) and rewild their own environment. A bespoke gift set included printed collateral to elaborate upon the project. Digital animations were employed across Paid and Organic social channels to great success.
Advertising Queen’s Tennis Campaign
Advertising Cheltenham Gold Cup Campaign
Badminton Horse Trials menu
Menus and social content for brand activations: Glyndebourne, Weddings & Harvest
For Christmas 2022, a campaign with the objective of raising brand awareness, and through social reach, fostering greater audience recognition. The goal – strong visuals, eye catching and scroll-stopping to set the brand apart from its competitors during the busiest period in the calendar.
Working with illustrator Fredrik Tjernstrom, combining narrative storytelling – a modern fairytale for adults. Key messages were provenance, togetherness, gifting and personalisation, moments of celebration and joy that comes with the season.
The rollout also included a window installation at Whole Foods Kensington, and printed collateral including menus and invites. The campaign was well received by a global audience – achieving and surpassing all targets.
Limited-edition bottle packaging for HM Queen Elizabeth ll Platinum Jubilee and HM King Charles lll’s Coronation.
To celebrate HM The Queen’s extraordinary reign, a fully integrated campaign to support the production of a limited-edition bottle. I designed and created the sleeve packaging which celebrated all things British and included a bespoke Nyetimber Crown, to represent the ‘traditional method’ of English Sparkling wine production. Accompanying this, supporting assets for brand activations including Harrods and Selfridges, POS, print and digital assets, to showcase the unique design.
Interactive Map illustration showing brand activations.
Whole Foods Kensington, window display.
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A follow up limited-edition design, produced in Spring 2023 drew upon the success of the Jubilee bottle, to celebrate the occasion of King Charles III Coronation.
I designed packaging featuring the bespoke Nyetimber Crown to reflect continuity, with illustrated decorative swirls inspired by Royal dress and ceremonial garms, but also the movement of wine during a toast.
Accompanying this, creative for brand activations including Selfridges, The Savoy, The Ned and Chewton Glen, social communications, illustrations, print advertising, and commissioned a 3D animated render of the bottle, to feature in the launch campaign film.
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Whole Foods Kensington, window display.
A follow up limited-edition design, produced in Spring 2023 drew upon the success of the Jubilee bottle, to celebrate the occasion of King Charles III Coronation.
I designed packaging featuring the bespoke Nyetimber Crown to reflect continuity, with illustrated decorative swirls inspired by Royal dress and ceremonial garms, but also the movement of wine during a toast.
Accompanying this, creative for brand activations including Selfridges, The Savoy, The Ned and Chewton Glen, social communications, illustrations, print advertising, and commissioned a 3D animated render of the bottle, to feature in the launch campaign film.
