Branding and creative for the pioneering English Sparkling Wine brand Nyetimber. Responsible for leading design across multiple touchpoints; brand identity, digital, print, and packaging, through to P.O.S, and experiential brand activations. Delivering from concept and strategy to execution with multiple brand and marketing campaigns aimed at a global audience, upholding and ensuring consistency and clarity of brand communications.
South Downs National Park Trust campaign:
As part of Nyetimber’s commitment to the environment, I helped to create a digital campaign for one of its sustainability projects – an initiative in partnership with The South Downs National Park Trust. The campaign focused upon encouraging flower-rich habitats and wildflower corridors by encouraging consumers to scatter ‘bee bombs’ (meadow seeds) and rewild their own environment. A bespoke gift set included printed collateral to elaborate upon the project. Digital animations were employed across Paid and Organic social channels to great success.
As part of Nyetimber’s commitment to the environment, I helped to create a digital campaign for one of its sustainability projects – an initiative in partnership with The South Downs National Park Trust. The campaign focused upon encouraging flower-rich habitats and wildflower corridors by encouraging consumers to scatter ‘bee bombs’ (meadow seeds) and rewild their own environment. A bespoke gift set included printed collateral to elaborate upon the project. Digital animations were employed across Paid and Organic social channels to great success.
For Christmas 2022 I developed a campaign with the objective of raising brand awareness, and through social reach, fostering greater audience recognition. I wanted to deliver strong visuals, eye catching and scroll-stopping to set the brand apart from its competitors during the busiest period in the calendar. Working with illustrator Fredrik Tjernstrom to produce assets with narrative storytelling – a modern fairytale for adults. Its key messages were provenance, togetherness, gifting and personalisation, but also the moments of celebration and joy that comes with the season.
The rollout also included a window installation at Whole Foods Kensington, and printed collateral including menus and invites. The campaign was well received by a global audience – achieving and surpassing all targets.
