PORTS & PORTS 1961
360 CAMPAIGNS - OOH, DIGITAL & SOCIAL
A.I. CREATIVE DIRECTION
ADVERTISING
ART DIRECTION - STILL & FILM
BRAND ACTIVATION
BRAND IDENTITY & SYSTEM GUIDELINES
PRINT & PACKAGING DESIGN
In-house creative lead for luxury Italian/Chinese heritage menswear and womenswear brand PORTS ports1961.com
Overseeing creative output through brand guardianship - defining and upholding a global brand system, brand strategy and positioning, providing art direction guidance to design teams in Hong Kong and Milan. Both independently and collaborating with external agencies, I helped develop campaigns from concept stage through to post-production and managing delivery.
Projects included OOH seasonal campaigns - still and film, look books, elevated e-com, rebranding, social and digital projects, print and retail packaging, brand activations, plus most recently, A.I. led storytelling for platforms such as WeChat and Redbook, reflecting the predominantly Chinese audience.
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PORTS FW25 Campaign
Creative Direction: Trends & Culture.
Photographer: Brett Lloyd.
Styling: Mollie Haylor.
Models: Victoria Carratier, Einar Andri,
Reina Spoormaker, Oli Lacey, Isabella Chan.
Production: K.O.
360 CAMPAIGNS - OOH, DIGITAL & SOCIAL
A.I. CREATIVE DIRECTION
ADVERTISING
ART DIRECTION - STILL & FILM
BRAND ACTIVATION
BRAND IDENTITY & SYSTEM GUIDELINES
PRINT & PACKAGING DESIGN
In-house creative lead for luxury Italian/Chinese heritage menswear and womenswear brand PORTS ports1961.com
Overseeing creative output through brand guardianship - defining and upholding a global brand system, brand strategy and positioning, providing art direction guidance to design teams in Hong Kong and Milan. Both independently and collaborating with external agencies, I helped develop campaigns from concept stage through to post-production and managing delivery.
Projects included OOH seasonal campaigns - still and film, look books, elevated e-com, rebranding, social and digital projects, print and retail packaging, brand activations, plus most recently, A.I. led storytelling for platforms such as WeChat and Redbook, reflecting the predominantly Chinese audience.
PORTS FW25 Campaign
Creative Direction: Trends & Culture.
Photographer: Brett Lloyd.
Styling: Mollie Haylor.
Models: Victoria Carratier, Einar Andri,
Reina Spoormaker, Oli Lacey, Isabella Chan.
Production: K.O.
Creative Direction of Digital & Social FW25 themed campaigns ‘Hogmanay’, ‘New Year’s Day’, ‘The Loch’ -
Photographer: Andrew Goss.
Art Direction of OOH campaign.
Creative direction of in-store editiorial to support FW25 campaign. Exposed Thread Sewn Munken Polar Rough with Spot UV logo.
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WeChat post for ‘The Loch’.
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Photographer: Andrew Goss.
Art Direction of OOH campaign.
Creative direction of in-store editiorial to support FW25 campaign. Exposed Thread Sewn Munken Polar Rough with Spot UV logo.
WeChat post for ‘The Loch’.
Creative Direction for PORTS ‘Nautical Odyssey’ SS26 A.I. Campaign.
PORTS 1961 FW24 Campaign
FW24 Campaign Art Direction
Photographer: Tom Craig
Models: Barbara Palvin, Stella Maxwell
Production: Photobomb LA
PORTS Swing-tag, Shopping Bag, Receipt Wallet
Art Direction
PORTS Global Brand Guidelines - MSW & WSW
Creative Direction, Creative Strategy, Brand System
PORTS 1961 FW25 Lookbook
Milan, Italy
Art Direction
Photographer: Lorenzo Formicola
D.O.P. Alexandre Joux
Models: Rosa K, Samia
PORTS FW24 Social Campaign
Chamonix, France
Creative Direction: Trends & Culture
Photographer: Andrew Goss
Stylist: Sam Ranger
Production: KO
PORTS ‘Nautical Odyssey’ SS26 Campaign.
Art Direction, Editing, Grade
PORTS ‘Nautical Odyssey’
BTS SS26 Social Campaign.
Creative Direction, Photography, Editing, Grade
PORTS ‘Odysseus’
MSW Swimwear SS26 Social Campaign.
PORTS, SS26 Campaign
Athens, Greece.
Photographers: Louise & Maria Thornfeldt
Filmmaker: Carlo Di Blasi
Models: Mara Kane, Elsa Krier, Adam Zanardo
Art Director: Jack Foreman
Stylist: Molly Haylor
MakeUp Artist: Kristina Ralph Andrews
Hair Stylist: Takuya Uchiyama
Production: KO Collective