ADVERTISING CAMPAIGNS - DIGITAL, SOCIAL & PRINT 
ART DIRECTION - STILL & FILM
BRAND ACTIVATION 
CREATIVE DIRECTION  
PRINT DESIGN
WEBSITE REDESIGN

Covering the Creative Director managing 2 in-house creative studios in London and New York (a team of 8), my role involved nurturing and mentoring output across brand, digital, print, film, animation, product, events and VM. Leading a website redesign. Working closely with the in-house marketing, strategy and production teams to conceptualise, strategise and create assets for seamless campaign roll out cross-platform and cross-territory across the business. (27 showrooms globally).

Projects undertaken during my 6 month contract:

Kelly Wearstler Designer collection; launch campaign roll out: Website, Social, Collateral for Marketing/PR - including brand activation, Animation for Social channels and ATL Advertising (April ‘19)

Luke Edward Hall X TRC collaboration - Launch campaign roll out (Advertising, Website, Social, Collateral for Marketing/PR - including brand activation, Film for Social channels, Printed invites and E-vites to UK and US launch events. (May ‘19) 

Adam Hunter Designer collection Campaign Photography Art Direction, launch campaign roll out: Website, Social, Collateral for Marketing/PR - i.e. brand activation, Animation for Social channels, Printed invites and E-vites to UK and US launch events. Shoot production, location sourcing and prop styling. (June ‘19)

David Rockwell Designer collection; Campaign Photography Art Direction, Shoot Production, Location and Prop Styling and cross-platform asset creation for Website, Social, Animation, digital and Printed invites for launch events UK & US (August ‘19)

Winch Design collection; Campaign Photography Art Direction, Shoot Production, Location and Prop Styling and cross-platform asset creation; website, Social, Animation, E-vites and Printed invites for launch events in UK & Monaco, In-store window vinyls (August ‘19)

Creative oversight for a 60pp Collection brochure for retail and trade; 4 cover versions of gradient on textured uncoated stock with foiled logo. Short edge chapter openers to pace sections. Designed to showcase the latest rug collections, featuring interviews with designers and showcases craftsmanship, process and production. (September ‘19)

Mary Katrantzou Designer Collection Campaign Launch: Photography Art Direction, Shoot production, international location sourcing, prop styling and cross-platform asset creation including campaign brand films for in-store globally and social, Marketing and PR collateral, Print Advertising. VM and invites for events in UK & US. Launch film for homepage, editiorial designer interview and teasers for social. (October ‘19)