The Rug Company

Covering the Creative Director managing 2 in-house creative studios in London and New York, my role involved nurturing and mentoring output across brand, digital, print, film, animation, product, events and VM. Working closely with the in-house marketing, strategy and production teams to conceptualise, strategise and create assets for seamless campaign roll out cross-platform and cross-territory across the business. (27 showrooms globally).


Projects undertaken during my 6 month contract:

Kelly Wearstler Designer collection; launch campaign roll out: Website, Social, Collateral for Marketing/PR - including brand activation, Animation for Social channels and ATL Advertising (April ‘19)










Luke Edward Hall X TRC collaboration - Launch campaign roll out (ATL advertising, Website, Social, Collateral for Marketing/PR - including brand activation, Film for Social channels, Printed invites and E-vites to UK and US launch events. (May ‘19) 







Adam Hunter Designer collection launch campaign roll out: Website, Social, Collateral for Marketing/PR - i.e. brand activation, Animation for Social channels, Printed invites and E-vites to UK and US launch events. Photoshoot production, location sourcing and prop styling. (June ‘19)






David Rockwell Designer collection; Photography, Shoot Production, Location and Prop Styling and cross-platform asset creation for Website, Social, Animation, E-vites and Printed invites for launch events UK & US (August ‘19)






Winch Design collection; Photography, Shoot Production, Location and Prop Styling and cross-platform asset creation; website, Social, Animation, E-vites and Printed invites for launch events in UK & Monaco, In-store window vinyls (August ‘19)




60pp Collection brochure for retail and trade; 4 cover versions of gradient on textured uncoated stock with foiled logo. Short edge chapter openers to pace sections. Designed to showcase the latest rug collections, featuring interviews with designers and showcases craftsmanship, process and production. (September ‘19)















Mary Katrantzou Designer Collection launch; photography, shoot production, international location sourcing, prop styling and cross-platform asset creation including campaign brand films for in-store globally and social, Marketing and PR collateral, VM and invites for events in UK & US. Art Direction of campaign photography, launch film for homepage, editiorial designer interview and teasers for social. (October ‘19)









Additional projects:

Rita König - tastemaker; film edit (July ‘19)

Pandora Sykes - tastemaker; film edit (September ‘19)

Hannah Cecil (De Gournay) - tastemaker; shoot co-ordination, film edit (Late Autumn ‘19)